From Farm to Market: The Journey of Fresh Produce

Before the Packing Line

Fresh produce requires decisions about harvest timing, quality, variety and the intended destination.

Sorting and Grading

Produce is commonly inspected and graded according to buyer requirements and crop-specific standards. Size, ripeness and appearance may matter differently in each market.

Packaging for the Journey

Packaging is not only about appearance. It plays a part in handling, transport and reducing damage.

Time and Temperature

Some types of produce require particularly careful handling of temperature and timing between harvest and delivery.

Earlier Archive

Photographs from earlier work through Winner & Partner and Winner & Brothers document experience preceding VALOR. They do not document shipments carried out by VALOR.